An early look at the Atlanta Braves new promo spot for opening day (hat tip to Braves Directory of Marketing, Hill Scott):
This Is Why We Chop from @hill_scott on Vimeo.
If that won't get you in the mood for opening day, then nothing will.
1 recs | 21 comments
Wow. Opening day can't get here soon enough.
BW Smith - February 8, 2012
I'm......... "Jones-ing" for it.
lol, Have been for quite some time. I don’t follow football in the slightest, so I always have a long offseason.
Chief Noc-A-Homa - February 8, 2012
Soooooooooooooo ready!
jbeachbum24 - February 8, 2012
Giggety!
Although, I was expecting a rap song parody of “This is why I’m hot”
justincredubil02 - February 8, 2012
haha, same
dank7 - February 8, 2012
“a tomahawk… made of foam”
Great video, but that line… yeech.
masterankerich - February 8, 2012
Yeah, that line did not work.
Chief Noc-A-Homa - February 8, 2012
That was pretty awesome.
royhobbs - February 8, 2012
this is terrible
it’s the same rehashed reel of clips ive been shown every game for as long as i can remember.
ummm hank aaron’s homerum? sid bream’s slide? great historical moments for sure but enough was enough was enough 5 years ago.
if baseball wants to survive the next 50 years they need to appeal to a younger crowds and raping the replay button on things that happened 3 decades ago isn’t how to do it.
i just wonder when the MLB is going to realize that when promotiong yourself you need to stop the endless barrage of STOCK (i emphasize stock) footage. look at the nfl. when do they EVER (excluding single game promotions) see stock footage of peyton manning throwing a touchdown promoting the sport. the answer is you don’t.
the MLB needs to focus more on emphasizing the fan experience and when you use action footage they need to make it slightly stylized from angles i don’t see every freaking inning. and yes that means filming with a director.
the mlb has been doing this which isn’t terrible because of the song but i see the same footage every day
http://www.youtube.com/watch?v=5P3ImmQDtYA
what they should be trying to integrate elements used in these commercials
http://www.youtube.com/watch?v=55BZ2gSsSmY&feature=related
http://www.youtube.com/watch?v=jlXRengzZoc
by they way i’m a marketing major
anjinks - February 8, 2012
Ummmm
No.
Chief Noc-A-Homa - February 8, 2012
HAHAHAHHAHAHAHAHAHAA
NJoverNY - February 8, 2012
By the way, I’m a baseball is a game based on history and tradition major.
swainzy - February 8, 2012
Hmm
I agree in the aspect that some newer clips should be shown. If anything at all, I think a clip of Heyward’s debut HR or Hinske’s 2010 NLDS homer need to be incorporated into any sort of video packages this year.
But to pretty much kill off any historic clips would be a step in a direction that no team ever goes, because frankly, history is just as important as the present. Without history, some young fans might never know that the Royals were once good, or the Twins or Blue Jays or Marlins were once capable of championships. Even Braves fans need to be visually reminded of truly monumentous moments in baseball history such as Aaron’s HRs or Sid’s slide, Greg Maddux’s brilliance, to John Smoltz striking out everyone.
Comparing video packages to the NFL is a poor comparison because frankly, baseball isn’t a sport that provides conditions for spectacular events to occur. You won’t see Andrew McCutchen do a full flip over Josh Thole and land on home plate like Jerome Simpson. You won’t see Brian McCann set a bone-crushing block on a pitcher from the on-deck circle while he tries to get into position to backup an outfield throw so that Michael Bourn can safely touch home.
What makes this video awesome and outside of the mold is its simplistic approach and tame music. Where the vast majority of sport montages and marketing reels have always involved screaming rock stars, groups like Saliva, Three Doors Down, LMFAO, and adrenaline, bass, and cheese CG of showing comet baseballs and lightsabers bats, this is calm and hits home a lot harder.
royhobbs - February 8, 2012
let me back track a little
in complete and total honesty this gets me revved up for the season (sorta)
commercials like this are great if you are already a fan of the game
i meant to address the flaw of baseball marketing as a whole
i know what you mean about the action shots but i’m not talking about the content of the shots so much as i am talking about the shots themselves. you don’t think angles make that big a difference until you see it and its like, wow.
i don’t wan’t to get too much into it but think about this example. if you where to make a commercial for the mlb with bourn stealing second, what image comes to mind? probably a fixed camera view from third base. what i would do is get a rolling camera boom and get a shot of bourn running to second from behind with the camera keeping pace, and as he goes into his slide the boom goes up as the camera aims down with the ending shot hovering over the bag as the umpire calls safe.
what i am saying is they need to stylize their shots instead of using stock footage. thats what i meant to emphasize with the nike videos.
anjinks - February 8, 2012
Not necessarily a wise allocation of budget
Winning marketing awards and honors won’t necessarily put seats in the stands. Seeing an epic commercial like this one doesn’t make me want to go watch baseball any more than seeing a good highlight package from an exciting game.
In short the production costs of a commercial like the one you’re proposing simply would cost too much and the scale of investment and possible return likely isn’t favorable. Hiring a camera crew, green screeners, set and production people, it’s simply not worth it. Since this is a Braves commercial, the MLB video vault is likely free to them to utilize all the free assets they want.
I get what you’re saying, but it simply is not financially responsible to take such endeavors. Believe me, I’ve been in marketing for the majority of my career, and I’m telling you as cool as a lot of these ideas would be, executing them would be very expensive, and hardly worth it for the sake of commercials that most people don’t even watch with the advent of DVR and streaming.
royhobbs - February 8, 2012
Adding to this just a bit...
We are baseball fans, and they are professional athletes. We don’t want to see some award winning high cost commercial of clips that aren’t real, we have our own highlights, and plenty of them. Show those. Second, you can’t re-create an actual game experience and the emotion from the players in a studio. They’re not actors, and we also don’t want to see them going 100% for a 30 second commercial to get a ‘better angle’ on a Kimbrel K and risk him hurting his arm. Has happened before, Baltimore pitcher I believe. One in a hundred chance, but why take that chance? Waste of money and time.
abraves257 - February 8, 2012
Have I ever told you I love you? ;-)
NCChopper - February 9, 2012
●
This video gave me goosebumps. I’m so proud to be a Braves fan!
CMassey - February 8, 2012
pretty sweet video
I’m a little surprised that Heyward wasn’t featured in it at all and they couldn’t find a way to squeeze Glavine in it.
Anyone knows who was doing the narration?
LEastCoastBears - February 9, 2012
Goosebumps...got 'em watching that.
I am SOOOO ready for this season to start!
And about the “Tomahawk made of foam” – I don’t mind it at all.
I love the fact my 2 favorite teams have their well known fan props (tomahawk and terrible towel).
NCChopper - February 9, 2012
Very cool and of course, as always, I can’t wait for baseball. But how in the world could they leave out #22?
WienerDog - February 9, 2012
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